Does internet marquee advertising / marketing work?

Access to the internet is so widely available that the vast majority of people considering a major purchase will use the internet for research. Events are more likely to be researched on the internet than the average purchase. Customers don't rely on the phone book, make loads of calls and wait days for brochures - they want instant access to the information on the web in the comfort of their own home or office; so you need to consider some marquee advertising.

To be successful in the marquee or corporate hospitality industry today you need a quality website with lots of information and photographs. More importantly, your website needs to be found by customers. If your site is not on page one of the search  listings you will be loosing over 80% of your potential customers. If your site is listed on page four or below, your website might as well not exist. There is only room for 10 listings on page one and there may be a million or more results thrown up by the search results; marquee advertising is all important.

Most marquee companies are regional. This makes the task of being found on the web a little easier; however, many marquee and events companies have poorly optimised websites and don't do any marquee advertising or internet marketing (links). Even if you are the only marquee company in Winchester, you will not be found searching for "Marquee hire Winchester" or "Marquees Winchester" unless some effort and skill is applied. You will need lots of links and your website needs to be optimised for your keywords.

How does advertising on the internet work?

Or the other question is "Why do some marquee companies appear on page one with internet searches?"

There are just 2 main (important) advertising ingredients of doing well on the internet - often both these fundamentals are ignored by website designers. The main advertising factors are 'keyword optimisation' of the website text and 'links'.

Using Key Words on your home page and other pages

"Keyword optimisation" is the art of using your important internet search terms in the website titles, page content, Meta description and meta keywords. Why are keywords ignored? Well, you have to bear in mind that many business owners have an idea of how they want their website to look and may instruct the website designer to design a site that looks great to them, but is not 'optimised' for searches. Or, alternatively, the website designer may simply not understand the special needs of a marquee or events company. Yesterday, he may have been designing a site for a furniture retailer, tomorrow he may be designing a site for a clothing retailer. Often, the problems can be fixed by re-writing the titles and page content.

Search (se) engines send out a 'spider' which is a automated program to crawl through your web site to find out what it is all about. How well your site ranks for certain search terms is party dependent on what the engine thinks your site is all about. It can only make this decision based on the information provided by your site (and the 'links' to your site (see below)).

In conclusion, if you own a marquee company based in Winchester and you want people to find you locally then you need to have the following important keywords prominent on your website "marquees", "marquee", "hire", "Winchester" & "Hampshire", etc. If you are a national marquee company, then forget "Winchester" & "Hampshire". However, be warned, as of February 2006 there are 286,208 web pages on the internet all competing for the search term "marquees" and 97,132 web pages competing for the search term "marquee hire". The actual search results can produce much higher numbers of matches, often more than a million results. Professional assistance is essential if you are aiming for page one with your marquee advertising.